Smartphones are now ubiquitous in both our personal and business lives but do we really use them to their full potential? The processing power in our pockets and bags was unthinkable for many people only a few years ago.
Mobile has long been seen as a marketing tool for reaching and engaging with customers, led by big brands hoping for big download numbers. However, it’s now becoming clear that businesses of all types and sizes can use mobile and smart technology for genuine business improvement. A smartphone and app offer tremendous potential for modest investment. A simple app used by a handful of employees could lead to significant improvements in efficiency, accuracy, and feedback. Here are a few indicators that you might be able to take advantage of mobile technology:
- Do you have a mobile workforce collecting information in the field? Apps provide an ideal mechanism for collecting and storing data with the added benefit of being able to add location and photos.
- Do you need to track the whereabouts of employees? This doesn’t need to be invasive GPS tracking: it’s possible, for example, to use WiFi geo-fencing to trigger arrival and departure times at specific locations.
- Do your staff need access to secure company documents and information on the move? Apps can provide password protected secure access and storage for your documents.
- Do you have customers that would like to log and send you information that would normally be handled by traditional calls and/or email? A bespoke app can help collect this more quickly and more accurately.
Should you choose to take the plunge we always recommend building simple apps that exist for a specific purpose. This will maximize the return on any investment you make. This is obvious, of course, but it is tempting to get carried away when building an app, adding in more and more functions with diminishing value.
Finally, if you think an app could add value to your business, we’re here to help!